Table of Contents

Terms of Use

Last Updated: January 31, 2025

Welcome to Ellum AI. Please read these Terms of Use carefully before using our Services.



1. Agreement to Terms

These Terms of Use ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Ellum Technologies ("Ellum AI," "we," "us," or "our") governing your use of our social media management platform and related services (collectively, the "Services").

1.1 Acceptance of Terms

By accessing or using the Services, you expressly acknowledge that:

  • You have read, understood, and agree to be bound by these Terms
  • You accept our Privacy Policy and any other policies referenced herein
  • If you disagree with any part of these Terms, you must not use our Services
  • We may modify these Terms at any time as described in Section 17


1.2 Eligibility

To use our Services, you must:

  • Be at least 18 years of age
  • Have the legal capacity to enter into these Terms
  • Not be prohibited from using the Services under applicable laws

If you are using the Services on behalf of an organization, you represent and warrant that:

  • You have authority to bind that organization to these Terms
  • You agree to these Terms on behalf of that organization
  • The organization will be responsible for all use of the Services


2. Description of Services

2.1 Service Overview

Ellum AI is a comprehensive social media management platform that provides:

Content Management:

  • Advanced content creation and scheduling tools
  • Multi-platform post management
  • Content calendar and planning features
  • Media library and asset management

AI-Powered Features:

  • Intelligent content generation and optimization
  • Performance prediction and recommendations
  • Automated content suggestions
  • Engagement analysis and insights

Analytics and Reporting:

  • Cross-platform performance tracking
  • Custom report generation
  • Real-time analytics dashboard
  • ROI measurement tools

Team Collaboration:

  • Role-based access control
  • Workflow management
  • Content approval processes
  • Team communication tools

Platform Integration:

  • Multiple social media platform connections
  • API integrations
  • Third-party tool compatibility
  • Custom webhook support

2.2 Service Availability

Uptime Commitment:

  • We strive for 99.9% platform availability
  • Excludes planned maintenance windows
  • Real-time status updates provided
  • Scheduled maintenance notifications

Service Limitations:

  • Access may be temporarily restricted for maintenance
  • Performance may vary based on user volume
  • Feature availability depends on subscription level
  • Third-party platform limitations may apply

3. Account Registration and Security

3.1 Account Creation

Registration Requirements:

  • Valid email address
  • Secure password meeting our requirements
  • Accurate business information (for business accounts)
  • Complete profile information

Verification Process:

  • Email verification required
  • Additional verification for business accounts
  • Two-factor authentication available
  • Regular security reviews

3.2 Account Security

User Responsibilities:

  • Create and maintain strong passwords
  • Enable two-factor authentication (recommended)
  • Keep account credentials confidential
  • Report suspicious activity immediately
  • Regular security audit of account access

Security Measures:

  • Automatic session timeouts
  • Login attempt monitoring
  • Suspicious activity detection
  • Regular security updates

4. Subscription and Payment Terms

4.1 Subscription Plans

Available Plans: We offer several subscription tiers to meet different needs:

Starter Plan

  • Designed for individual creators and small businesses
  • Includes basic content scheduling and AI features
  • Limited to 3 social media accounts
  • Basic analytics and reporting

Example Use Case: A small coffee shop managing their Instagram, Facebook, and Twitter accounts with daily posts and basic engagement tracking.

Professional Plan

  • Suitable for growing businesses and marketing teams
  • Advanced AI content generation
  • Up to 10 social media accounts
  • Team collaboration features
  • Advanced analytics and custom reports

Example Use Case: A marketing agency managing multiple client accounts with a team of content creators, requiring approval workflows and detailed performance reporting.

Enterprise Plan

  • Customized for large organizations
  • Unlimited social media accounts
  • Priority support and dedicated account manager
  • Custom API access and integrations
  • Advanced security features

Example Use Case: A multinational corporation managing hundreds of social media accounts across different brands and regions, requiring complex workflow management and security controls.

4.2 Payment Terms

Billing Cycles:

  • Monthly subscriptions: Billed on the same date each month
  • Annual subscriptions: One-time payment with 20% discount
  • Enterprise plans: Custom billing arrangements available

Example: If you subscribe to a Professional Plan on January 15th, your next billing date will be February 15th unless you choose annual billing.

Payment Methods:

  • Credit/Debit Cards (Visa, MasterCard, American Express)
  • PayPal
  • Bank Transfer (Enterprise plans only)
  • Purchase Orders (Enterprise plans only)

Automatic Renewal: Your subscription automatically renews unless:

  • You cancel before the renewal date
  • Payment method fails
  • Account is terminated for policy violations

Example: If you subscribe to an annual plan on March 1st, 2025, it will automatically renew on March 1st, 2026, unless cancelled.

5. Platform Usage Rules

5.1 Fair Use Policy

Content Creation Limits:

  • AI content generation: Up to 100 requests per day for Professional Plan
  • Media storage: 50GB per account
  • API calls: 1000 requests per hour
  • Bulk scheduling: Up to 500 posts per batch

Example: A social media manager can schedule a month's worth of content for multiple clients in one session, but should not attempt to schedule an entire year's content in a single batch.

5.2 Acceptable Use Guidelines

Content Standards: All content created, scheduled, or posted through our platform must be:

  • Original or properly licensed
  • Professional and appropriate for target audience
  • Compliant with social media platform policies
  • Free from hate speech or discrimination

Example of Acceptable Use: A fashion brand scheduling posts showcasing their new collection with proper product photos and engaging captions.

Example of Unacceptable Use: Posting unauthorized copyrighted content or using AI to generate misleading information about competitors.

6. AI Features and Content Generation

6.1 AI Usage Guidelines

Content Generation Best Practices:

  1. Input Quality
  • Provide clear, specific prompts
  • Include brand voice guidelines
  • Specify target audience
  • Define content goals

Example: Instead of "Write a post about coffee," use "Create an engaging Instagram post about our new seasonal pumpkin spice latte, targeting millennials with a warm and friendly tone."

  1. Content Review Process
  • Always review AI-generated content
  • Check for brand alignment
  • Verify factual accuracy
  • Ensure appropriate tone

Example: An AI-generated post should be reviewed for brand voice consistency and fact-checked before scheduling.

6.2 AI Content Ownership

Original Content: You own the specific content generated using our AI tools, while we retain rights to:

  • The underlying AI technology
  • Training methodologies
  • Generation algorithms
  • Platform features

Example: If you use our AI to create a unique marketing campaign for your business, you own the campaign content, but not the AI technology that helped create it.

7. Social Media Integration

7.1 Platform Connections

Connection Management: Step-by-Step Integration Process:

  1. Select platform to connect
  2. Authenticate through official OAuth process
  3. Grant necessary permissions
  4. Verify connection status
  5. Test posting capabilities

Example: When connecting your company's Facebook Page, you'll need to log in through Facebook and grant permissions for posting content and accessing analytics.

7.2 Content Distribution Rules

Platform-Specific Guidelines: Each social media platform has unique requirements that our system helps you meet:

Instagram

  • Image size requirements
  • Hashtag limitations
  • Caption length restrictions
  • Story/Reel specifications

Example: When scheduling an Instagram post, our system will automatically optimize your image to meet Instagram's size requirements and warn you if your caption exceeds the character limit.

LinkedIn

  • Professional content standards
  • Article formatting
  • Company page post requirements
  • Document sharing rules

Example: When posting to LinkedIn, our system helps ensure your content maintains professional formatting and includes appropriate business hashtags.

8. Intellectual Property Rights

8.1 Our Intellectual Property

Ellum AI owns and retains all rights, title, and interest in and to:

  • The Services, including all software, features, and functionality
  • Our trademarks, service marks, trade names, and brand elements
  • The platform architecture, design, and technical implementations
  • AI models, algorithms, and their outputs
  • Analytics tools and reporting methodologies

Any use of our intellectual property without express written permission is strictly prohibited.

8.2 License Grant

We grant you a limited, non-exclusive, non-transferable, revocable license to:

  • Access and use the Services as permitted by your subscription level
  • Use our AI tools for content generation within specified limits
  • Download and use reports and analytics for your business purposes
  • Integrate our Services with authorized third-party platforms

9. User Content

9.1 Content Ownership and Rights

By using our Services, you:

  • Retain ownership of your original content
  • Grant us necessary rights to host and process your content
  • Warrant that you have all required rights to share and use the content
  • Maintain responsibility for all content posted through your account

9.2 Content License

You grant Ellum AI a worldwide, non-exclusive, royalty-free license to:

  • Host, store, and display your content
  • Process content for service delivery
  • Analyze content for platform improvement
  • Generate aggregated insights and analytics

10. Prohibited Activities

Users are expressly prohibited from:

Technical Violations:

  • Attempting to bypass platform security measures
  • Reverse engineering the Services
  • Accessing unauthorized areas of the platform
  • Introducing malicious code or malware

Content Violations:

  • Posting illegal or harmful content
  • Infringing on intellectual property rights
  • Sharing false or misleading information
  • Violating platform content guidelines

Access Violations:

  • Sharing or selling account access
  • Creating multiple accounts to circumvent limitations
  • Using automated systems without authorization
  • Exceeding usage limits

11. Service Level Agreement

11.1 Platform Availability

We commit to maintaining platform availability subject to:

  • Scheduled maintenance windows
  • Emergency maintenance when required
  • Force majeure events
  • Third-party service disruptions

11.2 Support Services

Support availability and response times vary by subscription level:

  • Standard Support: Business hours email support
  • Premium Support: Extended hours with priority response
  • Enterprise Support: 24/7 support with dedicated resources

12. Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

We specifically disclaim any warranty:

  • That the Services will meet your specific requirements
  • Of uninterrupted or error-free service
  • Regarding third-party platform availability
  • Concerning AI-generated content accuracy

13. Limitation of Liability

IN NO EVENT SHALL ELLUM AI BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICES.

Our aggregate liability shall be limited to:

  • The amount paid by you in the 12 months preceding the claim
  • $500 USD if you are using a free service tier
  • The minimum amount required by applicable law

14. Term and Termination

14.1 Term

These Terms remain in effect throughout your use of the Services until terminated by either party.

14.2 Termination Rights

We reserve the right to terminate or suspend service:

  • For violation of these Terms
  • For non-payment of fees
  • To comply with legal requirements
  • To protect our users or platform

14.3 Effect of Termination

Upon termination:

  • Access to the Services will cease
  • Outstanding payments become due
  • You must delete any stored platform content
  • Confidentiality obligations continue

15. General Provisions

15.1 Assignment

You may not assign your rights or obligations without our prior written consent. We may assign our rights and obligations at our discretion.

15.2 Severability

If any provision of these Terms is found unenforceable, the remaining provisions will continue in full force and effect.

15.3 Force Majeure

Neither party shall be liable for delays or failures due to circumstances beyond reasonable control, including:

  • Natural disasters
  • Government actions
  • Network or power failures
  • Civil unrest

15.4 Entire Agreement

These Terms constitute the entire agreement between you and Ellum AI regarding the Services, superseding any prior agreements or understandings.

16. Contact Information

For questions, concerns, or to exercise your rights under these Terms:

General Inquiries:

  • Website: https://ellum.ai
  • Email: support@ellum.ai

Legal Matters:

  • Email: legal@ellum.ai
  • Address: [not available yet]

Technical Support:

  • Email: support@ellum.ai
  • Support Portal: support.ellum.ai

Emergency Contact:

  • Security Issues: info@ellum.ai
  • 24/7 Emergency: [Emergency Phone Number not available yet]

Business Hours:

Monday - Friday: 9:00 AM - 5:00 PM (EST) Weekend Support: Available for Enterprise customers